Some of our clients have enough marketing support in-house to measure the performance of their campaigns. Others are just getting started. Wherever you are, we’re here to support you in getting the most out of your marketing and accelerate your growth.
Whether you already have a CRM and marketing automation software, or you’d like us to introduce you to HubSpot, we’ll work with you to plan out and set up your email workflows and help automate your social media postings.
It’s important we understand what you want to achieve before we start a campaign so we all agree on what good looks like. We monitor your campaign’s performance to make sure it’s on track. We’ll produce interim and final reports that demonstrate your return on investment.
As we look at the numbers, a pattern to your campaign will emerge. We’ll see where engagement is high and, if it’s dropping off anywhere in the customer journey, we’ll see that too. From that data, we’ll draw conclusions and recommend next steps.
We’ll tweak the campaign as required. It might be we change the time emails and social posts go out. Or test some different messaging or calls to action. Maybe we’ll recommend new content. Then we’ll track it all again, keep learning what works, and do more of it.
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